The reaction against the mass-produced pottery and porcelain of the early Victorian age came to a head after the Great Exhibition of 1851. Inspired by the writings of John Ruskin, small groups of artisans formed art union groups and thus paved the way for the Arts and Crafts Movement. Led by William Morris in England, its members sought to return to the values of the medieval guild system where hand-made objects were produced in small numbers by groups of dedicated craftsmen.
On the whole, their ideas proved commercially unworkable, but many art potteries that started up at this time proved more successful and continued producing throughout the 19th and into the 20th century. Probably the largest commercial enterprise making hand-decorated stoneware and pottery was the Lambeth studios of Doulton.
Early Lambeth Doulton